Kraft M&C - Cheese.gg old
Kraft wanted their Mac and Cheese Big Cups to become the ultimate gaming snack.
In gaming, “Cheese” means something that’s too good and too easy. Sounds a lot like the Kraft Big Cup.
So we went and made Kraft stand for everything cheesy in video games.
Limited edition Big Cup packaging commemorating famous cheese items from popular games:
Website where you can find cheese for every popular game
Individual game pages to see the cheese available
In game cheese challenges and rewards for popular games:
Physical trophies gamers can win that double as Big Cup Holders:
Cheese emote given out on sponsored streams:
Watch the 2 minute case study video below!