Kraft wanted their Mac & Cheese Big Cups to become the ultimate gaming snack. In gaming, “Cheese” means something that’s too good and too easy. Sounds a lot like the Kraft Big Cup. So we went and made Kraft stand for everything cheesy in video games.

Cheese.gg

Big Cup packaging commemorating famous cheese items from popular games

Website called Cheese.GG that has the best cheese from every popular game

Individual game pages showing available cheese

In game cheese challenges and rewards for popular games

Physical trophies gamers can win that double as Big Cup Holders

Cheese emote given out on sponsored streams

Team:

Chen Li - Art Director

Lori Tsai - Art Director

Casey Hickman - Copywriter

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