To launch a new brand platform, Pets don’t know best, for Chewy, we devised a social stunt where we apologized to our followers for allowing pets to temporarily hijack the Chewy Support Center.
The Chew D’état
Apology video informing followers what went down
Sharing the damage caused by the pets
Tele-Vet Visit
24/7 Live Text Chat
Chewy Learning page
Custom Packages put together by the pets sent to pet-fluencers
Mandatory rehabilitation session for the Chewy hijackers
Jack Ziegler - Creative Brand Manager
Casey Hickman - Copywriter
To launch a new brand platform, Pets don’t know best, for Chewy, we devised a social stunt where we apologized to our followers for allowing pets to temporarily hijack the Chewy Support Center.
The Chew D’état
Jack Ziegler - Creative Brand Manager
Casey Hickman - Copywriter
Apology video informing followers what went down
Sharing the damage caused by the pets
24/7 Live Text Chat
Tele-Vet Visit
Chewy Learning page
Custom Packages put together by the pets sent to pet-fluencers
Mandatory rehabilitation session for the Chewy hijackers