To launch a new brand platform, Pets don’t know best, for Chewy, we devised a social stunt where we apologized to our followers for allowing pets to temporarily hijack the Chewy Support Center.

The Chew D’état

Apology video informing followers what went down

Sharing the damage caused by the pets

Mandatory rehabilitation session for the Chewy hijackers

Team:

Chen Li - Art Director

Lori Tsai - Art Director

Casey Hall - Strategist

Jack Ziegler - Creative Brand Manager

Casey Hickman - Copywriter