Friendsgiving is a difficult time for a key beer demo: The Lazy. This is because lazy people don’t want to prepare anything for a potluck, they just want to grab something on the way. Fortunately for them, we created the perfect solution to this annual headache.
Turkey Beer
It’s not just a beautiful turkey shaped case of beer. It’s full of delicious, smokey, turkey flavored cans of PBR
Shoppers can pick up Turkey Beer in convenience stores and beer caves on the way to their Friendsgiving dinners
Ads going up in beer caves and promoted on Instagram
Behind the scenes
Team:
Chloe O’Hallaran - Art Director
Paige Mudd - Prop Master / Paper Mache Expert
Samyuktha Shankar - Strategist
Kathleen Firment - Strategist
Casey Hickman - Copywriter