To amplify Twix’s brand platform Two is Better Than One, we partnered with NFL star Tom Brady for a massive social stunt.
Why Tom? Because Brady cloned his dog. Clearly he believes in getting a good thing twice.
Twix Brady
A week before the NFL season begins, Tom Brady will post a cryptic video on his instagram teasing his latest cloning project.
The vague nature will lead people to be concerned that Brady is actually cloning himself.
Tom will continue to appear in videos and share Instagram stories that do nothing to alleviate everyone’s concerns.
He will then direct everyone to the new website for the project, TwinBradys.com, with a countdown timer and a Q&A video
When the clock hits zero, the website will transform from TwinBradys to TwixBradys and reveal our partnership, including our new Twix Brady Bars
