Powell’s Books - Powell's by Powell's
Before going to VCU Brandcenter as a copywriter, I was a junior strategist at Öpinionated in Portland, OR. This is a campaign I led the creative briefing for that I’m proud of.
(Apologies for this trip back to COVID)
Powell’s Books is the world’s largest independent bookstore. They came to us for help staying afloat when COVID-19 forced them to close their iconic Portland storefront.
Strategy: Bring the feeling of being in a bookstore outside the store
Solution: Create Powell’s by Powell’s. A perfume that smells like Powell’s.
YouTube ad selling this very fancy perfume
This earned an article on CNN Business, the perfume was featured in The Strategists 2020 Gift Guide, and - most incredibly - became an answer on NPR’s Wait Wait Don’t Tell Me.
Agency:
Creative Team:
Scott Fish
Emma Siolka
Lauren Olson
Vicky Mo
Nate Corrado
Laura Peltzer
Creative Directors:
Mark Fitzloff
Rob Palmer
Strategy:
Casey Hickman
Dave Daines