Copywriter

Kraft M&C - Cheese.gg

Kraft wanted their Mac & Cheese Big Cups to become the ultimate gaming snack.

In gaming, “Cheese” means something that’s too good and too easy. Sounds a lot like the Kraft Big Cup.

So we went and made Kraft stand for everything cheesy in video games.

 

Limited edition Big Cup packaging commemorating famous cheese items from popular games

 

Website called Cheese.GG that has the best cheese from every popular game

 

Individual game pages to see the cheese available

 

In game cheese challenges and rewards for popular games

 

Physical trophies gamers can win that double as Big Cup Holders

 

Cheese emote given out on sponsored streams

 

Watch the 2 minute case study video below:

Team:

Chen Li - Art Director

Lori Tsai - Art Director

Casey Hickman - Copywriter




 
 

If you’ve come to see ads written by Casey Hickman, you’ve come to the right place.