Axe has become a punchline in pop culture for being a brand for middle schoolers and douchey men. In order to get people to stop laughing at us and start laughing with us, Axe is announcing on Instagram that we’ve signed the coolest 14 year old in his class, Tyler, to become the new face of the brand.

Introducing Tyler

The funniest, fastest, and best Fornite player at Ainsworth Middle School is now going to be smelling the best too. Axe is thrilled to announce we have signed an NIL deal with Tyler. Welcome to the Axe family, Tyler!

@TylerElite23

#SmellLikeTyler

Smell Like Tyler

Building the Myth of Tyler

Team:

Casey Hickman - Copywriter

Ben Crispin - Art Director