Friendsgiving is a difficult time for a key beer demo: The Lazy. This is because lazy people don’t want to prepare anything for a potluck dinner, they just want to grab something on the way. Fortunately for them, we created the perfect solution to this annual headache that will clearly stand out as a quality Friendsgiving contribution.

Turkey Beer

Shoppers can find Turkey Beer inside convenience stores and beer caves so they can pick it up on the way to their Friendsgiving dinners.

Ads going up in beer caves and promoted on Instagram

Team:

Casey Hickman - Copywriter

Eliza Fry - Art Director

Chloe O’Halloran - Art Director

Samyuktha Shankar - Strategist

Kathleen Firment - Strategist